My Role:
As the lead video editor and digital art director, my role was to shape a clear and engaging story that connects the modern world with ancient rituals. Using thoughtful editing and design, I helped bring the brand’s vision to life—showing how Ancient + Brave’s new tinctures blend age-old practices with today’s way of living. The aim was to create a visual style that feels both grounded in tradition and relevant to a modern audience.
Objective:
To conceptualize and produce a captivating launch film that vividly introduces a new category of tinctures within the Ancient + Brave portfolio. The film will serve as the cornerstone of the campaign, with tailored adaptations created for paid media, organic social channels, and teaser content to drive awareness, engagement, and anticipation across key platforms.