As the Senior Graphic Designer, overseeing the artwork rollout for Jamie Oliver's launch into grain pouches, ready meals and pastes involved managing over 50 individual pieces of artwork across a variety of SKUs. This included everything from packaging layouts and on-pack communications to campaign visuals and supporting assets. Close liaison with printers was essential to ensure colour accuracy, print finishes and material specs met brand standards and shelf impact goals. Photography played a key role, and I was responsible for selecting, approving and retouching images to maintain consistency across ranges while ensuring appetite appeal. Throughout the project, I provided creative direction and quality control across all deliverables, ensuring a smooth rollout and a cohesive, high-impact launch across retail and digital touchpoints.