As the in-house designer on innocent’s Big Rewild campaign, it was a privilege to help bring one of our boldest ideas to life: transforming Trafalgar Square into a lush, overgrown green space for a single day. The brief was ambitious: launch our rewilding initiative, promote our carbon-neutral orange juice, and create a truly disruptive brand experience that embodied innocent’s playful yet purpose-led tone of voice. Working alongside Frank PR, we focused on the concept of "de-urbanising" an iconic, concrete-heavy London landmark to make rewilding feel urgent, tangible and emotionally resonant. From developing visuals that translated complex environmental messaging into something joyful and engaging, to ensuring every element aligned with our sustainability commitments, it was a hands-on, high-impact project. Seeing over 6,000 plants, flowers and even a foliage-covered lion come to life overnight, and witnessing the public's reaction, was a career highlight. The results spoke for themselves: national coverage, millions reached, and a genuine spark for change planted across the UK.